Techs: How To Turn Passion Into Profits
Techs: How To Turn Passion Into Profits
Using the Internet to Your Advantage
Meet Marilyn, she runs a profitable hairdressing salon in the center of a busy commercial district. All her life, she wanted to be a hairstylist but never got the opportunity to use her skills to pay her way through college.
Being a neighborhood hairdresser only gave her the chance to barber her services for grocery and a small portion of her tuition. As soon as Marilyn graduated from Business College, she attended a training seminar that taught her how to use her skills to her greatest advantage.
These are the steps she took to turn her passion into substantial profits: She found searchable keywords for her ideas, Chose a Domain Name, Built an attractive Website, Got Web Hosting, Hired a Copywriter and Used Search Engine Visibility.
Step 1. Found Searchable Keywords
When Marilyn decided to start her business, she found appropriate keywords to match her chosen niche market. It is good to give your business your name if it rings melody in others’ ears but it is even better to use a name that identifies clearly, what type of business you offer. Therefore, if you are planning to offer daycare services, it would be wise to use words such as “Tiny Toddlers” “Kindergarten” “Young Ones” “Early Childhood” and similar related words.
The best tool to use for keyword search is the Google Keyword Tool. Using this gem will give ideas of results that could generate from your keyword search. After she searched and found a suitable idea on the web, Marilyn was then ready to choose her domain name.
Step 2. Chose A Domain Name
After choosing the keyword for her idea, Marilyn wanted to secure the right domain name for her business. Finding the right domain name could take hours and when you think you’ve found the perfect name, you might find out it is unavailable. So here is what Marilyn did; she used her web browser to search for keyword phrases
It is important to uses quotations for the phrase in the browser search bar. That means the exact phrase is searched on the Internet and the results shown are also exact. An Example of this is “Barber salon in Brooklyn”. Using the search phrase Barber salon in Brooklyn (without quotations), might yield thousands or even millions of searches.
The right domain name selected must contain relevant keyword phrase or words that tell what type of business you do. You may wonder why some successful companies have names that have no apparent business identity. That happens when that individual or company has endorsements already to promote the business. Most businesses that do this are normally financially stable and can afford to spend money in marketing their business identity on the Internet,
Since Marilyn was starting her business with limited capital, she was wise enough to stick to the script of using keywords and related domain names for the business.
Step 3. Built an Attractive Website
Marilyn had moved beyond just a passionate hobby and was now placing herself to get noticed and start to profit from her idea. How did she do that? She built an attractive website to pull potential buyers or users of her beauty business. Marilyn was offered two options; 1. Use free domains and templates, 2. Use the services of a Web Developer/Designer.
- Free Websites – There are companies that offer free websites. They provide free hosting as well as a platform to build your website. These web pages have shared hosting and the URL is a sub domain which means it is not officially owned by the user. Shared hosting means that the website space is shared with hundreds or thousands of users and this could compromise your security and bandwidth.
Since Marilyn is not using her website to blog or as a hobby, she chose a private or dedicated hosting plan that goes with her website package.
- Web Designing Services – This option allowed this smart business woman to purchase a domain name of her choice. Some domain registers provide hosting packages that are affordable. Since Marilyn knew what she intended to do with the website, her hosting plan was suitable for her needs. I will discuss hosting further as we complete the website set up for the beauty salon.
Marilyn’s next step was to get professional help.
Step 4. Hired a Copywriter
One might ask; Who is a Copywriter? A Copywriter is a Marketing Director or Advertising Specialist who uses his or her writing skills to personalize clients’ ideas. They are responsible for creating jingles, slogans, catch-word phrases, content writing, Search Engine Optimization (SEO) and other online or offline work.
Marilyn thought it was wise to invest in the skills of a Copywriter who is also a Web Designer or Web Developer. She discovered that Web Developers and Web Designers use common web-building platforms to create professional webpages that are attractive and responsive yet affordable. Let us now see what Marilyn did with the website that she built.
Step 5. Got Web Hosting
Marilyn got hosting for her website. It was explained to her that a website is like a piece of furniture in an apartment. The apartment would be classified as the host to facilitate the furniture. Therefore hosting would be the apartment building. Without hosting, the furniture would not be able to provide comfort for the owner.
Therefore hosting a website is essential for the effective running of the website. It allows the website to store files that help to display graphics and content on her website.
As was already explained to Marilyn, there are several hosting packages that will effectively run her website. The more files stored on the websites, (videos, pictures and other software) the more it requires bandwidth or space to run smoothly. Some vendors offer a complete package that goes with the domain purchase. This is an important decision to make and Marilyn considered all her options carefully in choosing her current plan. At this point, Marilyn was ready to put the news out there.
Step 6. Used Search Engine Visibility
It was pointed out to Marilyn that there are over 900 million users on the World Wide Web. Some of these users could be potential users of her business idea. However, there could be hundreds or thousands of businesses with similar ideas on the Internet. This is where Marilyn decided to employ SEO services in her contract to get full visibility among other competitors.
There were several methods that were used to get search engine crawlers to rank Marilyn’s websites. Ranking is essential as it places your webpage in key positions on the search engines. The most popular search engines are Google, Yahoo and Bing. Google is the number one search engine in the world and most website owners vie for positions on this widely used medium. Therefore it was wise to use SEO to get the results she needed.
Having set up content and the right keywords on the front of her web page, Marilyn was able to compete with the rest of the world. Her passion that she had years ago, has now turned into a profitable money machine. Thanks to the Internet, she is now able to use her passion for styling and cutting hair, to achieve substantial profits. She owes it all to technology and the Internet.